MYBA Charter Show 2028

Bringing together leading brokers, central agents, and industry insiders, the MYBA Charter Show provides a refined, trade-only environment to explore the latest additions to the charter fleet while shaping the direction of the upcoming summer season.

• Location: Portosole Marina, San Remo, Italy 
• Event type: Trade-only superyacht charter exhibition
• Key highlights: Yacht inspections, chef competitions, crew challenges, networking events
• Audience: Charter brokers, yacht managers, crew, and industry professionals
• Purpose: Presenting the charter fleet and setting benchmarks for the Mediterranean season
• Ideal for: Market insights, yacht comparisons, and relationship building

The 2028 edition of the MYBA Charter Show is expected to build on the show’s reputation for innovation and collaboration, with a strong emphasis on sustainability, evolving charter trends, and enhanced onboard experiences.

Attending brokers can look forward to in-depth yacht inspections, curated networking events, and a programme of presentations addressing key developments across the charter market. From operational insights to guest experience trends, the show offers valuable knowledge designed to inform future bookings.

With its relaxed coastal atmosphere and world-class marina facilities, San Remo continues to provide an ideal balance between business-focused activity and informal networking opportunities.

The MYBA Charter Show consistently attracts an exceptional fleet of motor and sailing yacht charters, ranging from newly launched superyachts to recently refitted charter favourites.

Shipyards such as Feadship, Oceanco, and Lürssen have long been associated with the calibre of yachts presented, reinforcing the show’s position as a leading platform for the global charter industry.

Hosted by the Mediterranean Yacht Brokers Association, the event serves as a launchpad for yachts entering the Mediterranean yacht charter market, offering brokers a first look at onboard features, crew standards, and guest experiences.

Complementing the yacht displays is a dynamic programme of crew-led competitions and professional showcases, designed to highlight the exceptional standards of service within the charter industry.

A standout feature of the show is the All Hands On Deck (AHOD) competition, which challenges crew to create immersive guest experiences, testing creativity, teamwork, and adaptability.

The Italian Riviera continues to be one of the most desirable regions for Mediterranean yacht charters, offering a seamless blend of culture, cuisine, and natural beauty.

From the elegant promenade of San Remo to the pastel-hued villages lining the Ligurian coastline, the region delivers a distinctive charm that appeals to both first-time and returning charter guests. Calm cruising conditions, well-equipped marinas, and close proximity to charter routes of Monaco and the French Riviera further enhance its appeal.

Charter itineraries from San Remo can easily extend to destinations such as Portofino, Cinque Terre, and northern Tuscany, creating diverse routes that balance relaxation, exploration, and vibrant social scenes.

Opening dates and times for the 2028 MYBA Charter Show are yet to be announced.

The event typically runs over four to five days, including dedicated inspection periods, networking events, and closing functions. Full schedules will be confirmed closer to the show.

An Italy yacht charter offers a rich and immersive cruising experience, combining historic landmarks, world-renowned cuisine, and spectacular coastlines.

From the Ligurian Riviera to the Amalfi Coast, charter guests can explore iconic attractions such as the Christ of the Abyss, the dramatic Faraglioni, and the ancient ruins of Pompeii.

With its balance of cultural discovery and laid-back coastal living, Italy remains one of the Mediterranean’s most compelling charter destinations.

How long does the MYBA Charter Show usually last?
The event typically spans four to five days, incorporating setup, yacht inspections, networking events, and closing ceremonies. This format allows brokers ample time to explore the fleet and engage with crew and industry professionals.

Can brokers arrange private yacht tours during the show?
Yes, private inspections are a key component of the MYBA Charter Show. Brokers can schedule detailed walkthroughs directly with central agents, gaining first-hand insight into each yacht’s layout, amenities, and service offering.

Why is San Remo a preferred host location?
San Remo offers a strategic position on the Italian Riviera, with excellent marina facilities, convenient transport links, and close proximity to major cruising grounds such as Monaco, the French Riviera, and Corsica.

As a trade-only event, the MYBA Charter Show is not open to the public. However, it plays a crucial role in shaping the upcoming charter season and showcasing the yachts available for Mediterranean charter itineraries.

To learn more about yachts featured at the MYBA Charter Show 2028, or to arrange a yacht charter in Italy, contact your preferred yacht charter broker for expert guidance, availability, and yacht charter costs.

Alternatively, explore the global fleet of luxury yacht charters to find the ideal yacht for your next Mediterranean experience.