Launching in 1954, Cannes Lions has become one of the most vital and established events for creative marketers keen to showcase their work.
Designed to recognize the creative minds in marketing, the event offered an award for the most impressive advertisement designed for cinema.
Styled on the ‘lion of Venice’ statue, which occupies a large part of the eastern column in the Piazza San Marcos, the now iconic trophy was first awarded to a team of Italian filmmakers. Fun fact, the award was for a commercial for Chlorodont toothpaste.
Following the success of their inaugural event, the Screen Advertising World Association (SAWA) hosted the second edition in Monte Carlo, then turning to Cannes the year after. Alternating each year between Venice and Cannes for a few years, the event then settled permanently at the Palais des Festivals et des Congres in 1984.
Since taking on its residence at the state-of-the-art convention centre, Cannes Lions has grown considerably with new categories introduced each year to support emerging digital and social media trends.
An unmissable event for creative advertisers, the week-long festival attracts a number of big-name speakers, hosts a range of exciting product launches, and presents an incredible opportunity for up and coming companies to attract new business and make a name for themselves.
Recognised the world over, a Cannes Lions trophy serves as a glowing seal of approval for businesses looking to make a name for themselves in the creative industries
Cannes Lions has long been a corporate charter yacht favorite. Businesses and entrepreneurs who charter a superyacht are able to entertain and execute deals in the most exclusive and private surroundings possible, with onboard environments having the edge over most glamorous bars and restaurants nearby.
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