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Yachting Industry Launches 'Cogs for Cancer' Charity Campaign

By Editorial Team   19 September 2014

Professionals from all areas of the superyacht industry have got together to organise a sponsored bike ride from Ancona to Antibes.

The campaign, named ‘Cogs for Cancer’ will see British and French riders undergo a long, challenging bike ride next month for Cancer Research and local charities. Rapidly gaining support across the globe, famous shipyards and stars of the music industry are all getting involved to help 'The Superyacht Shipyard Tour.'

bike rider from cogs for cancer ancona to antibes training by cycling on deck of luxury superyacht
bike readers of cogs for cancer campaign training in france International Yacht Club of Antibes cogs for cancer sign next to superyachts in french riviera harbour

According to the team's fundraising page, at the heart of the campaign is the powerful message that "we all know someone who has been touched by cancer." 17 riders will take part in the journey across the French Riviera, which has been raising funds through the sale of wristbands emblazoned with campaign name.

...famous shipyards and stars of the music world are all getting involved to help 'The Superyacht Shipyard Tour.

cogs for cancer wristband sitting on compass from navigation area of huge superyacht cruising in the Mediterranean cogs for cancer bike rider training on mountainous coast of spain
cogs for cancer wristbands on a beach in St Martin island in the caribbean

The buzz surrounding the ‘Cogs for Cancer’ campaign grows each day, with many superyacht owners making generous donations to the cause. World renowned yacht shipyards such as Benetti and Baglietto are also sponsoring stage 3 and 4 of the bike ride respectively.

pop star rihanna on a superyacht showing support for cogs of cancer by wearing charity wristbands
only signed guitar in the world donated by rock band kings of leon to auction for cogs for cancer charityBahamian pop star rihanna wearing cogs for cancer wristbands to show support

Both rock band The Kings of Leon and pop star Rihanna have showed their support for their campaign, which has developed a strong fan base on social media.  A guitar signed by The Kings of Leon - the only one in the world - has been donated by the band which will be auctioned off during the gala dinner on the 19th September. Rihanna has shown her support through a number of photos of her wearing the ‘Cogs for Cancer’ charity bands while enjoying a luxury charter vacation this summer.

The donation target was set at €100,000 but this has already been smashed with an incredible €128,898 raised with over two weeks to go until the sponsored bike ride, taking place on 5 October 2014.

Donations can be made for this fantastic cause on the Cogs4Cancer website.


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