It was announced this week that the long established Riva Yachts will be Scuderia Ferrari’s official sponsor throughout their campaign for the 2016 world championship.
Two of Italy’s finest exports, Riva Yachts and Ferrari have long been celebrated for their respective feats of engineering- from supercars cars to timelessly styled motor yachts, they have each maintained an enviable position at the top of the luxury market.
From escorting Brigitte Bardot around her native St Tropez to designing the innovative models which helped Michael Schumacher pick up several world championships, they are indisputably two brands which have a reputation for remaining at the top of their game.
It will come as no surprise, then, to hear there was quite the fanfare when it was announced this week in Maranello that Riva will be sponsoring Ferrari as they attempt to win gold with Sebastian Vettel and Kimi Raikkonen this year.
Following their presentation of the new SF16-H car, Ferrari’s CEO officially announced the coupling, and was only too keen to elaborate on the potential for the two brands.
The exclusive cooperation between Riva and Scuderia Ferrari brings together two icons of style and technological innovation
For those heading out on an event charter to the Monaco Grand Prix in May, there will definitely be plenty of discussion regarding the newly established relationship, and what one brand can do for the other.
Equally, the duo will be representing themselves at the Abu Dhabi Grand Prix later on in the year at what is no doubt one of the best opportunities for the elite traveller to enjoy a luxury yacht charter in Dubai.
For those after something a bit more quaint, Ferrari will likely be making an appearance at the Monaco Historic Grand Prix.