In the ad, ‘Hector Riva’ takes a helicopter ride out to his private yacht in the beautiful backdrop of the Caribbean. The 40.23m (132’) Amels motor yacht Monte Carlo is seen cruising on the azure waters of her summer and winter charter region as the TV character contemplates the expression ‘less is more’ whilst his butler ‘Burgess’ serves him champagne.
This is not the first time that the National Lottery have used a private charter yacht in their adverts to represent aspirational luxury living, with many campaigns across Europe featuring impressive yachts from the world’s charter fleet. The popular charter destination of the Caribbean is also often used as an idyllic location, renowned for its paradise islands and white sand beaches.
Charter yacht Monte Carlo offers an ideal platform for luxurious vacations, offering accommodation for up to eight guests in four staterooms including two equally sized master suites. She offers a wide range of amenities and watersports to provide unlimited guest comfort.
This is not the first time that the National Lottery have used a private charter yacht in their adverts to represent aspirational luxury living.
40m Amels, 1988 / 2016