Every summer, luxury yachts hear the call of Sardinia’s Porto Cervo. Turned into a millionaire’s playground by the Aga Khan in the 1960s, it’s no surprise that the resort’s high-end boutiques cater to the ultra-rich travellers who escape here.
Yacht-goers who step ashore to indulge in a spot of retail therapy will find the biggest names in fashion adorning Porto Cervo's Piazzetta. But, scattered among the likes of Gucci, Louis Vuitton and Prada are a number of lesser-known Italian labels and independent stores, making the resort one of the finest places to go shopping in Italy.
The floral camisoles and flowing dresses in Kristina Ti can take charterers straight from their superyacht to the beach and onto happy hour at the local bar. This is where summer clothing with a fresh take on femininity triumphs.
The flagship store of Florentine designer Roberto Cavalli displays the latest creations from the brand. From fringed leather sandals to long floral dresses and exotic prints, the label’s blend of flamboyant chicness is a perfect fit in Porto Cervo.
In Missoni, the brand’s iconic zigzag patterns enliven crochet bikinis, colourful dresses, cute cardigans and sumptuous scarfs, while wide-brimmed hats, embellished bags and graphic pumps add to its appeal.
During the summer, the Prestige Village Harrods opens in front of the Old Port. Stocked with luxury clothing, jewellery, supercars and upmarket house brands, this pop-up boutique from the famous London department store is a must-visit.
From fringed leather sandals to long floral dresses, the label’s blend of flamboyant chicness is a perfect fit in Porto Cervo
A long-time favourite with the jet-set, Esmeralda Bazar is a carefully curated boutique which fuses a rustic, Sardinian feel with contemporary chic. Designer dresses hang from tree branches next to embroidered caftans in natural linen.
Globetrotters after a new pair of shoes need look no further than Tod’s. The embodiment of casual elegance, the label’s signature Gommino loafer is stocked in its many incarnations alongside a wide range of leather bags and sunglasses.
Eco-brand EXKITE creates one-off streetwear pieces from up-cycled surf kites. Its flagship store sits along the Promenade du Port, with a kite school and technical department selling kite-surfing equipment and wetsuits on the second floor.
Swimwear is essential for any yachting vacation and where better to stock up on an exclusive handmade two-piece than at the Bikineria Lab. The store offers a tailor-made service so customers can create a bikini unique to them.
A go-to for resort dressing, MC2 Saint Barth also has a store in town. Selling beachwear for men, women and children, the Carribbean brand will ensure all the family looks the part lounging on their luxury yacht.
Swimwear is essential for any yachting vacation and where better to stock up on an exclusive handmade two-piece than at the Bikineria Lab
Designer clothing for boys, girls and babies can also be found in Kid Space. Here children can be kitted out in the latest collections from luxury Italian brands such as Quis Quis, Ermanno Scervino, Blumarine and Parrot Italy.
Pooches are not to miss out on the action either, with made-to-measure outfits available at Prince and Princess. The luxury pet boutique sells apparel and accessories for cats and dogs and even offers a dating service for single pups.