Liscia Ruja is one of Costa Smeralda’s most recognizable beaches, a long arc of pale reddish sand bordered by Mediterranean scrub and clear water that shifts from blue to emerald. White Beach Club sits directly on this stretch, with shaded beach spaces, sea views, and a relaxed dining setting that keeps the focus on the beach, the sea, and the simple pleasure of spending an afternoon outdoors.
A Porto Cervo yacht charter brings this corner of Sardinia to a beach-focused day around Liscia Ruja. The appeal is simple: clear water, soft sand, Mediterranean greenery, and a beach club for lunch and drinks. Excelling at low-key exclusivity, the venue provides a water taxi service to superyachts docked in the bay.
Liscia Ruja extends for roughly 500 meters, the longest beach along the Costa Smeralda. Its fine sand has a light reddish tone, reflected in the name Liscia Ruja, or “red strip,” while the bay holds clear water with shifting golden reflections.
The surrounding scrub gives the beach a distinctly Sardinian texture, with green vegetation meeting a bright shoreline and views across the Tyrrhenian Sea. For a Sardinia yacht charter, the landscape supplies most of the atmosphere, from water color to warm sand. The beach feels especially appealing when the strong Sardinian light brings out the contrast between the reddish shore, green scrub, and transparent water.
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White Beach Club has been part of Liscia Ruja since the early 1980s, and its design stays closely connected to the setting. Sunbeds, umbrellas, and a beachside bar create a comfortable place to spend hours without taking attention away from the sea.
The mood is refined but easygoing, with Mediterranean scrub behind the beach and the Tyrrhenian Sea ahead. A day here on a private yacht charter can center on swimming and sun, then shift toward lunch or an aperitif as the light changes.
The understated yet elegant beachside enclave sits in harmony with the glittering turquoise bay and the fragrant lilies and junipers of Liscia Ruja
Since 2014, the White Beach Club restaurant and beach bar have paired sea views with Mediterranean dishes, fresh ingredients, and aperitivo. The sea-view terrace suits lunch, cold drinks, and aperitivo, with Mediterranean flavors and fresh ingredients.
Food is a major part of the sense of place. Sardinian wine, seafood, fresh produce, and creative cocktails fit naturally with the setting, while the open view keeps Liscia Ruja present throughout the meal.
A Mediterranean yacht charter can connect the beaches of Costa Smeralda with a wider mix of Sardinian coastal experiences, from quiet bays and rocky shorelines to seafood lunches and evenings shaped by local food and wine. The value is in choosing places that match the mood of the day, with plenty of variety without an elaborate plan.
Regional choices can be discussed with a yacht charter broker, including beach clubs, swimming spots, dining destinations, and time on the water. A regional itinerary on the water can keep the focus on the character of the coast, from the colors of Liscia Ruja to fresh seafood, cold Vermentino, and the clear waters of Costa Smeralda.
Sardinia yacht charters fill up quickly, often months ahead. Offering a wealth of indulgence around every bend and ample experiences to occupy the entire family, now is a great time to plan ahead and secure your next charter.
